Business Administration - Degree Requirements

In addition to the University General Education and elective requirements, the BBA major consists of three components. The first component consists of 18 credits of Lower-Division Core Requirements (see Lower-Division Core Requirements). The second component consists of 33 credits of Upper-Division BBA Core Requirements (see Upper-Division Core Requirements). The third component consists of 21 credits of Business Electives or 21 credits of specialized courses in a selected area of Emphasis (see BBA Electives/Emphases).

All students earning a Bachelor of Business Administration degree regardless of admission date will be granted a Brandman University degree.

Note: Applicable courses may be used to fulfill both the major and general education requirements (see the General Education Requirements section of this catalog).

Major Requirements (72 credits)

Lower-Division Core Requirements (18 credits)

Course Code Course Name Credits
ACCU 201 Principles of Accounting I 3
ACCU 202 Principles of Accounting II 3
CSCU 200 Introduction to Computers and Data Processing 3
ECNU 201* Principles of Macroeconomics 3
ECNU 202 Principles of Microeconomics 3
MATU 203 Introduction to Statistics 3

*May also be used to satisfy general education requirements.

Upper-Division Core Requirements (33 credits)

Course Code Course Name Credits
ACCU 360 Financial Statement Analysis 3
COMU 410 Organizational Communication 3
FINU 305 Business Finance 3
MGTU 301 Principles of Management 3
MGTU 310 Legal Environment of Business 3
MGTU 315 Operations Management 3
MGTU 400 Global Environment of Business 3
MGTU 410 Strategic Management 3
MKTU 301 Principles of Marketing 3
OLCU 350 Leadership and Professional Ethics 3
OLCU 425 Leadership in Diverse and Multicultural Organizations 3

BBA Emphases (21 credits)

BBA students may specialize in one of the following designated emphasis areas:

Accounting Emphasis (21 credits)

Course Code Course Name Credits
ACCU 301 Intermediate Accounting I 3
ACCU 302 Intermediate Accounting II 3
ACCU 325 Intermediate Accounting II 3
ACCU 401 Advanced Accounting 3
ACCU 439 Accounting Information Systems 3
ACCU 452 Income Taxation 3
ACCU 460 Auditing 3

Marketing Emphasis (21 credits)

Course Code Course Name Credits
MKTU 310 Marketing Research 3
MKTU 320 Consumer Behavior 3
MKTU 410 International Marketing 3
MKTU 420 Marketing Strategy 3
MKTU 430 New Product Development 3
MKTU 440 Advertising and Promotion Strategy 3

Select one course from Organizational Leadership - 3 Credits

Organizational Leadership Emphasis (21 credits)

Course Code Course Name Credits
OLCU 300* Organizational Behavior 3
OLCU 303 Organizational Development and Change 3
OLCU 325 Leadership Skills Development Lab 3
OLCU 400 Theory and Practice of Leadership 3
OLCU 414 Team Building 3

*May also be used to satisfy general education requirements.

Select two courses from Accounting and/or Marketing - 6 Credits Total Credits (Baccalaureate Degree) - 120

Residency Requirements

Ameritas College students must have at least sixty (60) credits in residency of which thirty (30) credits must be in the major.

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